Marketing and Brand Executive

Location : Chennai
Experience : 3+ years

Company Profile:

Digient Technologies is a leading B2B iGaming company dedicated to providing innovative solutions for the online gaming industry. Committed to excellence, we strive to redefine the standards in the iGaming sector through cutting-edge products and services. We are seeking a talented Marketing and Brand Executive to contribute to our dynamic team and help build a compelling brand presence in the market.

Job Overview:

As the Marketing and Brand Executive, you will play a crucial role in developing and executing marketing initiatives that enhance brand awareness, drive customer engagement, and support the overall business objectives of Digient Technologies. This role requires a creative and strategic thinker with a passion for the iGaming industry and a strong understanding of B2B marketing.

Key Responsibilities:

Brand Development:

1. Contribute to the development and implementation of the company's brand strategy.
2. Work closely with cross-functional teams to ensure consistent branding across all communication channels and touchpoints.
3. Foster a positive and memorable brand image in the iGaming industry.

Marketing Campaigns:

1. Develop and execute integrated marketing campaigns to promote our products and services.
2. Collaborate with the content and design teams to create compelling and engaging marketing materials.
3. Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed for optimal results.

Digital Marketing:

1. Manage the company's digital presence, including the website and social media channels.
2. Implement SEO and SEM strategies to increase online visibility and drive traffic.
3. Utilize data analytics to measure the effectiveness of digital marketing efforts.

Event Coordination:

1. Plan and coordinate participation in industry events, conferences, and trade shows.
2. Ensure the company's presence at events aligns with the overall brand strategy.
3. Identify sponsorship and partnership opportunities to enhance brand visibility.

Market Research:

1. Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
2. Use market insights to inform marketing strategies and product positioning.

Collaboration:

1. Work closely with the sales team to align marketing efforts with sales goals.
2. Collaborate with external agencies and vendors to execute marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (3+ years) in B2B marketing roles, preferably within the iGaming or related industries.
• Strong understanding of digital marketing, branding, and communication strategies.
• Excellent written and verbal communication skills.
• Creative thinker with a keen eye for design and messaging.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in marketing tools, analytics, and content management systems.

If you are a results-driven marketing professional with a passion for building strong brands in the iGaming sector, we invite you to apply for this exciting opportunity to contribute to the success of Digient Technologies.